Fresh Food & Retail
- Time of issue:2020-02-18 00:00:00
The function of the ESL system are:
- To improve the turnover with rapid and accurate batch price changes;
- Incremental price cuts to avoid excessive loss of profits;
- The display of massive commodity information improves the shopping experience;
- Reduce manual intervention and time loss to protect operating profit;
- System data precipitation to facilitate user portrait analysis;
Multi-store price changes at the same time to improve the execution of marketing strategy.
For fresh-food market, the big headache always comes like: adjusting price up to 4 times per day before expiration and season change, replacing paper labels that are often damaged by water, and lacking right accessories to display product information in a smart and efficient way.
Sales and margins went down because a lot of resource and cost are wasted.
With our cloud ESLs, those problems are wiped off immediately. Fresh-food stores evolve into a more welcomed environment with clean and tidy merchandising basic, and smart labels to improve sales performance in a sustainable way.
One of the reasons that big retail chain stores who can put more resources on sales and marketing is that they have equipped with ESLs, and integrated the smart labels and IoT technology with their own systems.
The magic move is like this: in seconds, all the labels are updated with the latest data from head office with no failure; in weeks, all the stores have saved a lot of working time and cost; in months, all the extra margins are secured by the whole new solution and higher customer satisfaction from shelves.
ESL bridge the gaps of challenges for in-store management, and is the milestone for New Retail. ESL start a happy journey for customers who want to be more engaged into the shopping environment and benefited from deeper interactions with stores.
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